Research reveals that the percentage of customers choosing to use social media as their main source for customer service is increasing rapidly.
Photo Credit: A.T.The number of customers engaging with brands through social media has doubled from 19% to 38% in the last eight months, according to research by Fishburn hedges and Echo Research.
The study says that 68% of respondents said they enjoy the “voice” social media sites, like Twitter give, them when dealing with big brands.
65% of those surveyed that social media is a better way to communicate with companies than call centres.
“Many people are currently enjoying the VIP treatment from brands on social media.
