Copyrights and trademarks can be a confusing lot for the small business owner. They are considered valuable assets by giant corporations and guarded vehemently. However, small business owners should do the same. Do you guard your intellectual property properly?
Understanding Copyrights
A copyright is any artistic or creative material that is produced on a tangible medium. For instance, when you write and post a blog article, you have a copyright on those sentences and the way you present that content. No one can steal your blog post and print it elsewhere, or post it on another website.
Likewise, any printed materials, including catalogues, brochures, white papers, and sales letters, all have an inherited copyright that your business owns.