As a small business owner, you know the importance of blogging. You also know how important it is to get coverage from other blogs. But getting blog coverage means knowing how to pitch. It’s about making your email to that blogger stand out and make them want to hit the Reply button instead of just directing you to trash. And that’s not always easy.
As a blogger and a SMB business owner, I’m constantly getting and sending out pitches. And there’s an art to it. Here are 5 Dos and Dont’s of pitching bloggers for coverage.
DO:
- Know Who To Contact: Businesses quickly get in trouble when they create a rudimentary press list and then mass email everyone on it. This is s