Is this you? When asked if you have a business plan, would you scoff slightly, roll your eyes maybe a bit, and dismiss the idea as something only startups do. Would you say were not a startup, or maybe, were not seeking investment, as if this makes it obvious that you dont have a business plan.
If so, youre not alone. And I say, emphatically in fact, that its a damn shame youre not using planning, and planning process, to manage better. The myth of the business plan gets in the way of the benefits of real business planning.
Whats the myth? You already guessed it. They think of a business plan as a document, done once, surmounted like a hurdle, that some business need to produce to get a loan or get investment. They say its for startups.
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