The latest U.S. Post Office TV commercial is trying to get the public to take a great leap backwards by not engaging in online transactions. The Post Office commercial tries to strike a wedge between online and postal commerce by using the security card. Here is what the post office TV commercial says as it shows families putting important letters on the kitchen refrigerator and corkboard:
“A refrigerator has never been hacked. An online virus has never attacked a corkboard. Give your customers an added feeling of security of printed statement that a receipt provides. With mail.”

On one hand, the Post Office is doing the right thing by finding reasons for customers to change their behavior and switch. Security is a good reason. But the question arises on whether consumers will view it as a complete reason. Is