The Internet has had a huge impact on the lives of most consumers, and being able to access goods and services online has improved convenience and ease for many people that prefer this channel to alternatives such as using the phone or having to go out to access various services.
It has now been revealed that credit card giant MBNA has tapped into the enthusiasm of consumers to be able to access services online wherever possible, and has taken action that will enable cardholders to activate their cards online, which will make things faster, easier, and more convenient for many people that have internet access.
This will be the first time that customers in UK and Ireland will have a choice of options when it comes to activating their MBNA credit cards even if they are new. Previously the cards could be activated online but only if they were replacement cards. However, this channel will now also be available to those that have new MBNA credit cards.
An official from the firm said that the majority of new accountholders actually applied for their credit cards online, and therefore it was only natural that these people would prefer to activate their cards online, access their accounts online, and manage their credit cards online.
Ian Craig, customer service and channel fulfilment executive for Bank of America Europe Card Services, said: “Our customers tell us they want more online options to service their accounts so it makes sense to open up online activation to everyone. The majority of our new accounts are applied for online; so, for many, it is the right channel to offer more. We’ve expanded the scope to activate our cards as it’s quite right that we offer them the freedom to service their account via their channel of choice.”
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