Guy Kawasaki, Managing Director of Garage Technology Ventures, in his book The Art of the Start put it like this: “Think of investor’s deal flow as a funnel. Two thousand business plans enter at the top of the funnel. Two hundred are moderately credible. One hundred are interesting enough to read. Forty undergo due diligence. Ten get funded. One makes a bundle of money.”
Imagine that, only five percent of all business plans submitted are interesting enough to read, two percent get to the due diligence stage and one half of one percent actually get funded. Those odds are incredibly long indeed. But th
2010 is going to suck. And if that doesn’t catch your attention in an ad headline, I don’t know what does. You may have heard of this by now. Seen it. Come across the ad in a magazine, perhaps. In any case, it’s one of the components in the suck-less (great double entendre) ad campaign by Nicorette.