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A Super Bowl ad comes with a price tag of about $3 million dollars this year. Even if you have enough money in your marketing budget to pick up a 30-second spot, there are alternatives that can offer more bang for your buck than a televised ad, no matter how big an event it’s shown during. Considering how many people fast forward through the commercials, it’s time to explore other options.
- Get involved locally: That money you were going to use on advertising? Consider spending it on a community project instead. Not
On February 2, 2010, in Ododonnabhain v. Commissioner of Internal Revenue, the U.S. Tax Court held that a transgender woman’s expenses for hormone therapy and sex reassignment surgery were medically necessary and therefore deductible for federal income tax purposes. The court found that “gender identity disorder” is a disease, and ruled that gender transition-related healthcare is non-cosmetic, medically necessary healthcare. However, expenses for breast augmentation were found to be cosmetic as the surgery did not treat the disease or improve bodily function, and therefore were non-deductible.
An ordinance favoring taxi cabs that run on natural gas is back in effect at Dallas/Fort Worth International Airport.
A judge Tuesday overturned another judge’s restraining order against the ordinance, which allowed natural-gas powered cabs at the airport to jump ahead of gasoline-powered cabs for fares, airport spokesman David Magaña confirmed.
The special exemptions allowing fuel-efficient cabs to jump ahead of other cabs in line goes back into effect Tuesday afternoon, Magaña said.
A judge who was filling in on the bench for the 191st Civil District Court ruled that the restraining order on the rule was improperly granted because the airport was not notified in advance of the restraint, Magaña said.
The airport had implemented the ordinance as part of initiatives to cut back on carbon emissions.
“We’re still trying to do what’s best for the region in terms of air quality … it’s an im
According to a 2005 report authored by Harold Damelin, then SBA Inspector General, said, “The Small Business Act establishes a Government wide procurement goal that 23% of the total value of all prime contract awards for each fiscal year [should] be awarded to small business. A Read more…I met Jessica Piscitelli by accident a few months ago. She and I were both at a networking event that neither of us normally attends. When I found out she was a videographer, I was intrigued. Though she records conferences, galas, and other special events, she also produces videos for promotion, training, and SEO. As a film school grad and veteran of the movie industry in NYC, she is pretty good at what she does. Chec