2010 is going to suck. And if that doesn’t catch your attention in an ad headline, I don’t know what does. You may have heard of this by now. Seen it. Come across the ad in a magazine, perhaps. In any case, it’s one of the components in the suck-less (great double entendre) ad campaign by Nicorette.
Why it caught my eye — other than the clever copy — was that it struck me as being very GenX in tone and style. GenXers (those born in the U.S. between 1961-1981) experience and/or view their generation’s young adulthood years with a whole lot of cynicism and a big dose of Reality Bites! GenXers follow, as they do in the line up generations, the Boomers (born 1943-1960), who orient toward inner exploration then megaphoned out to the world and big messages laden with moral purpose. I’m guessing